By Staff Writer

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. First up is programmatic trading.

We’re a long way from where the industry was less than a decade ago. Programmatic advertising looked very different then – heavily stigmatised with low quality inventory and either little or no optimisation in the few toolsets available.

The breakneck speed of technological development that followed Read full story ›

Source: The Drum