Channel 4 has rolled out a new look for its main brand channel ten years after its last refresh as it looks to better reflect its public service remit.
The channel’s in-house creative agency 4Creative worked with creative agency DBLG on the new look, which includes new idents that show a different take on the Channel 4 logo.
Two new typefaces for Channel 4 named Horseferry (for display) and Chadwick (for information) have been created and these can be seen as part of the channel’s refreshed on-screen branding as well as a refreshed off-air/poster art direction.
James Walker, head of marketing, Read full story ›
Source: The Drum
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