By Mindi Chahal

Freeview, the free-to-air TV service, is looking to move away from being a name associated with the switchover from analogue to digital TV, towards promoting freedom of choice with its first major product evolution in five years.

New on-demand service Freeview Play launches this weekend with a marketing campaign that replaces its singing cat and budgie ads with a dystopian world where marching TV sets bully people into upgrading and subscribing.

It is a nod to the fact that once you buy a Freeview product – either a set top box or a TV with its technology pre-installed – there is no Read full story ›

Source: Marketing Week