The partnership between tech giant Apple and fashion powerhouse Hermès on a special-edition Apple Watch is a clear indication that the luxury market is evolving.
The association helps Hermès remain at the cutting edge of luxury but perhaps more significantly, according to Marketing Week columnist Mark Ritson, it is a strong signal that Apple now sees itself as luxury brand. “Look at Apple’s price point. Look at their visual merchandising. Look at their creative directors. Look at their executive team. Look at their mythological founder,” he says.
The limited edition Hermès watch will most likely sell out immediately when it goes on Read full story ›
Source: Marketing Week
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