Mobile advertising expenditure in the UK is set to rise by almost a half this year and will overtake print for the first time, according to the latest forecasts from eMarketer.
The increase in spend on mobile advertising is by no means unexpected but the rate of acceleration is faster than many have predicted, meaning publishers will have to up their investment on the online platforms as competition for advertising increases fast.
Mobile ad spend for 2015 is expected to have grown by 45 per cent this year to £3bn, taking up 20 per cent of total media spend in the UK. Read full story ›
Source: The Drum
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