Facebook’s latest announcement at Ad Week New York has already got a lot of people talking: its new Target Ratings Points (TRP) system will apparently help marketers plan campaigns across TV and Facebook with a total TRP in mind. Partnering with Nielsen it will use both the Digital Ad Ratings and Total Ad Ratings system to verify the TRP delivery for Facebook and television combined.
If this works, Facebook will have made a step forward that other channels’ measurement systems have struggled to do over the years when trying to partner with TV – it will have created Read full story ›
Source: The Drum
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