WPP is continuing its strategy of investing in digital markets with the announcement that its operating company, Grey Healthcare group (GHG), has acquired a minority interest in OptimizeRx Corp.
OptimizeRx Corp is a consumer and physician digital platform which helps patients afford medicines and healthcare products. It provides doctors and staff access to sample vouchers, co-pay coupons and other patient support services to search, print or electronically dispense drug samples to people as well as a network of pharmacies.
The Michigan-based company was founded in 2006 and aims to replaces traditional physical drug samples by enabling doctors or other healthcare providers to Read full story ›
Source: The Drum
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