By Stephen Lepitak

Suntory Food & Beverage Europe has consolidated its media buying into GroupM’s Team Spark following a review of its EMEA media buying operations.

GroupM created a bespoke agency solution which included analysing proprietary data in order to service the account in order to drive local empowerment across brands including Lucozade, Oasis, Orangina, and Schweppes.

The remit handed to Team Spark will cover UK, France, Spain, Belgium, South Africa Ireland, Poland and Portugal.

Dominic Grainger, chief executive for GroupM Europe, Middle East and Africa said, “We admire Suntory’s philosophy, ‘Yatte Minhare,’ and their relentless pursuit of greater success. We’re excited to Read full story ›

Source: The Drum