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It is a brand’s role to help consumers be responsible citizens

on Oct 1, 2015 | 0 comments

By Keith Weed

Ban Ki Moon, the secretary general of the United Nations, was heading a contingent of world leaders from 193 countries at the UN General Assembly as they announced a new set of Global Goals designed to fight inequality, protect our planet and put an end to extreme poverty by 2030.

It is being called the world’s most important to-do list, and rightly so. President Clinton was in town, hosting his Clinton Global Initiative annual meeting, talking about the power of public and private partnerships to bring the Global Goals to life.

And Beyoncé was one of the headliners at the Global Read full story ›

Source: Marketing Week