There is more of a two-way learning relationship between senior and the next generation of marketers than ever before, according to findings from the 2015 Creativebrief ‘Marketing Director and Future Market Leader’ survey. Due to their increased interest in digital and social media, young marketers face less of a hierarchy within their businesses and are encouraged to share their knowledge with their senior peers.
The research also found that due to the increasingly free flow of information, marketers have a greater ability to learn from other brands around them.
In turn, this has given junior marketers more influence than ever before. But Read full story ›
Source: Marketing Week
Industry News