Mondelez has shaken up its global marketing team for the second time in less than 18 months as it looks to build on promising results from its latest quarter and drive forward plans to grow its e-commerce business.
The snacks giant introduced a new marketing structure last July, as its chief marketing officer Mary Beth West departed to make way for a region category-led operating model. At the time, marketing for the company’s portfolio of brands fell into Mark Clouse’s remit in the newly created role of chief growth officer.
Today (28 October) the brand announced that Clouse had been promoted Read full story ›
Source: The Drum
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