Tim Cofer is to take over responsibility for global marketing in his new role as chief growth officer. He replaces Mark Clouse who has moved to the newly created position of chief commercial officer as Mondelez looks to more closely align its sales and marketing.
Speaking on its Q3 results conference call today (28 October), the company’s chief executive Irene Rosenfeld said the brand is creating the role to streamline the company’s operations.
“As CCO, Clouse will oversee our growth plan, be in charge of all five regions as well as the global sales function. This new structure should simplify day-to-day decision-making,” Read full story ›
Source: Marketing Week
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