By Minda Smiley

Rice brand Uncle Ben’s has rolled out a video that aims to show parents that cooking is just as vital a skill as reading or writing.

Created by BBDO San Francisco, the short video has been voted by US Creative Work readers as Ad of the Week.

In the ad, a wide range of parents are asked if they would sign up for ‘HomeworkDirect,’ a service that does children’s homework for them. The parents are unsurprisingly against the idea since they think it’s important for the children to actually learn the information that they are taught in school.

Then the ad states: “Every Read full story ›

Source: The Drum