Greene King, the owner of pub brands Hungry Horse and Old English Inns has appointed Zone to a digital strategy and build brief following a four-way competitive pitch.
The agency has been briefed to update the site’s design, improve navigation and enhance its mobile responsiveness as well as create a more joined-up user experience. The brief also asks for a content management system refresh to support user journeys for the multiple audiences.
Greg Sage, communications director at Greene King, said: “We want to develop a seamless, enhanced online experience which meets the needs of our customers, people interested in working Read full story ›
Source: The Drum
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