By Jim Kite

As the media business becomes more data-driven and precise in targeting, technology naturally plays a pivotal role in the industry’s long term strategic future.

Although much of that innovation will come from established media partners like Google and Facebook, it won’t be that long until every media company will be seeing the same global tech inventions.

There is no doubt that the agencies and brands that have collaborated with smaller partners have gained the competitive advantage in 2015.

Even recently we have seen the promise of such partnerships, at Ad:tech London’s Next Big Thing event.

Surprisingly, startup engagement remains a space where few agency Read full story ›

Source: The Drum