By Thomas Hobbs

Jones, formerly of Compare The Market, only joined Ebay in September, with the the UK arm of the brand having been without a marketing director since Sarah Calcott was promoted to senior director of operations last October.

And, as the online auction brand faces increasing competition from the likes of Amazon Marketplace and etsy, Jones says Ebay must tap into the warm sentiment it holds above its rivals.

He told Marketing Week: “Obviously people have copied but we were the original marketplace and we have a very unique warm perception among consumers – something that we will hone in on Read full story ›

Source: Marketing Week