By Gillian West

Morbid, dreary and far too easy to dismiss, getting people to think about pensions is no easy task, but it’s one M&C Saatchi Stockholm, the advertising agency of one of Sweden’s largest pensions companies, SPP, has been grappling with for almost three years.

Originally keen to focus solely on its pensions and products, creatives at the agency saw potential in exploring SPP’s promise to only invest clients’ money in companies that are beneficial to the environment as well as the wallet.

Inspired by comments made by the firm’s sustainability manager, Filippa Bergin, at a client meeting, the team successfully pitched, and Read full story ›

Source: The Drum