Ad blocking has been top of mind for many mobile advertisers as of late, with the narrative largely focused on things like ad serving.

But that conversation interests me much less than what is missing from the dialogue, namely how advertisers will use the impetus of mobile ad blocking to make ads that are more interesting, better targeted and timelier, so that the reader finds more value in them.

This, I think, is the natural evolution of the mobile advertising medium and the domain of next level native advertising.

Looked at from the right perspective, ad blocking is a sign mobile is maturing. Read full story ›

Source: The Drum