On Tuesday the Evening Standard newspaper published an article (see below) noting that back in 2010, when the new daily tabloid i was launched, I had “railed” in Marketing Week about the new brand’s prospects and concluded i would ultimately come to stand for “irrelevant, ill-conceived and ultimately ill-fated”. Five years on and with the i’s circulation at 280,000 the Evening Standard wondered “what other pearls of wisdom Professor Ritson is handing out to his students?”.
It’s worth noting that the Evening Standard is published Read full story ›
Source: Marketing Week
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