By Maeve Hosea

We are witnessing an explosion of video across the digital sphere, a startling trend reinforced by Cisco’s prediction that 69% of all consumer internet traffic will be video-based by 2017. Brands therefore need to consider their video strategy carefully.

Home appliances brand Bosch has put video storytelling at the heart of its brand engagement strategy for its power tools range. The brand has just launched the second iteration of its TV and online video series ‘Don’t do a Dave’, which plays on the common mishaps people face when tackling DIY and household chores.

“We often forget the public likes nothing more than Read full story ›

Source: Marketing Week