Actress, writer and millennial poster girl Lena Dunham has taken a step back from Twitter, calling the platform a “toxic environment”, and a recent Piper Jaffray study shows only 15 per cent of US teens cite Facebook as their favourite social network. i-D magazine meanwhile says Gen Z are going off the grid to avoid the “lawless clusterfuck” of social.
So is this really the case, and should marketers be worried?
Source: The Drum
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