By Sarah Vizard

Move challenges people to a commit to some form of physical activity every day for the month of November. Supported by an integrated campaign designed by MATTA, it will run alongside the usual moustache-growing activities and encourage supporters to raise money and awareness of the cause.

Paul Mitcheson, head of UK marketing comms at Movember, told Marketing Week that the idea came about because while the moustache element has been hugely successful, there was no tangible offering for women or for people that either didn’t want to or were not able to grow a moustache.

“This is the first time people have Read full story ›

Source: Marketing Week