In Q4, revenues were up 18% to $4.9 billion, while EMEA like-for-like sales increased 5%.
Speaking on a conference call last night (29 October) Starbucks’s CEO Howard Schultz said that consumers have reacted well to the brand’s digital innovations. In the US, mobile payment now accounts for 21% of all transactions in its stores.
Earlier this month, Starbucks launched the Mobile Order & Pay feature, which allows customers to buy without getting in line, in 150 UK stores.
“We have seen the pattern of accelerated adoption of Mobile Order & Pay with each successive region and market we enter play out Read full story ›
Source: Marketing Week
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