By John McCarthy

Amazon has called on the marketing pull of one of its most costly assets, controversial TV presenter Jeremy Clarkson, to boost sales of the Amazon Fire TV Stick in the UK.

Making light of his former employers, the ex-Top Gear host who was jobless after a bust up with one of the show’s producers rides into the ad on a Segway stating: “Back in the spring as you probably remember, I suddenly became unbusy, and that was OK because I had one of these,” an Amazon Fire Stick.

Clarkson, in a self-referential nod, also describes the BBC begrudgingly as “them” while Read full story ›

Source: The Drum