By Marketing Week Reporters

Movember is moving beyond the moustache

The sight of usually clean-shaven men attempting to grow moustaches has become commonplace since Movember reached these shores 10 year ago. But interest is waning. For most men it’s not something they want to commit to every year, while others are less keen to take part, perhaps due to the nature of their job or just an inability to grow facial hair. That has led to a steady reduction in fundraising for the charity.

So the guys over at Movember have come up with a new strategy. They still want people to grow a moustache Read full story ›

Source: Marketing Week