By Thomas Hobbs

Topping a list of 15 sponsors with a score of 263, Mastercard was credited for having the “right mix of paid promotion of competitions and smart placement of content”.

Closely following Mastercard was DHL in second place with a total of 261 points, Land Rover in third with 251 points and Heineken in fourth with 240 points.

“The smart strategy was to pull fans into your brand with a competition and then sustain their interest with more engaging content later on,” said Gareth Davies, head of digital and insight at WE.

“To this point both Mastercard and DHL performed very well. Mastercard, which Read full story ›

Source: Marketing Week