By Thomas Hobbs

The ad, created by Crispin Porter + Bogusky, features the voiceover of a small child upset that his parents have not gone out to do Christmas shopping. He later learns, however, that they’ve done it online via PayPal.

It will be supported by two further ads – a longer version and an ad featuring a couple ordering presents on their smartphone – that will be run on social media channels.

PayPay only started advertising in the UK three years ago but has not until now filmed a standalone Christmas ad.

The campaign also marks the first creative since it was spun-off from Ebay; Read full story ›

Source: Marketing Week