By Rebecca Stewart

A retail space in Hackney which will allow customers to buy products for the homeless for Christmas is set to launch next week.

Crack and Cider is a world first, and was devised by Scarlett Montanaro, a creative at AnalogFolk and strategist Charlotte Cramer (currently at Vice).

The brand takes its name from a conversation the founders had with a rough sleeper, who claimed: “People don’t give me money because they just think I’ll spend it on crack and cider.”

In return for a cup of coffee, shoppers will be able to purchase outdoor equipment and waterproof clothing for those without a Read full story ›

Source: The Drum