The 2015/16 Premier League season is now fully underway and is laden with record sums of money being thrown around, including a gargantuan £5.136bn television rights deal with Sky and BT which is due to commence in 2016. According to the Premier League, the TV audiences for its games is 4.7 billion across the 212 territories it officially broadcasts to so its little wonder that brands are investing their efforts in creating new high tech experiences for such a huge audience.
One of the latest examples of this is Manchester City’s introduction of a 360 degree camera in the Read full story ›
Source: The Drum
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