The Drum has launched a survey of its readers to discover how ready marketers are to provide personalised experiences for their customers.
The market survey will form the basis of The Drum Market Insight Report – Personalisation Edition, in association with Tealium, to be released in 2016. The Report will provide a wealth of insight into the biggest opportunities and strategies employed for personalisation in marketing.
Personalisation is one of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.
Companies, including McDonalds and Read full story ›
Source: The Drum
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