By Daniel Kirby

If you work in marketing you’ll have seen the word “innovation” a lot recently. It’s the word that’s on everyone’s lips and in everyone’s creative briefs. There’s now even a festival for it in Cannes.

New tech is where it’s at – whether a media first, an experiential wow factor, or a digital service layer to “Uber-ify” a brand. But the thing about the new is that by definition it’s never been done before. Innovation requires you to take a risk, but this makes clients nervous. So just how do you deliver a crazy new idea?

Our company Techdept acts as an Read full story ›

Source: The Drum