Star Wars is an undeniable global cinema phenomenon, touching the lives of generations of children (and big kids), transporting them to a galaxy far, far away. But the franchise is also legendary for the marketing lessons it taught Hollywood, paving the way for how blockbusters are promoted today.
The Drum recently spoke to Charles Lippincott, the man responsible for promoting the first movie (later retitled as Star Wars Episode IV: A New Hope) back in 1977, as well as other science fiction classics such as Alien, Judge Dredd and Flash Gordon.
Lippincott tells us he was working with Alfred Hitchcock on Family Read full story ›
Source: The Drum
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