Car care brand Turtle Wax has revamped its packaging design and advertising for around 600 of its products as it looks to become more appealing to women.
The brand recognised that 40 per cent of its consumer base are female and appointed Redshoe to make it more inclusive and appeal to both genders.
The new look and feel builds on its established brand equity, and leverages the Turtle Wax green and re-instates its turtle logo at the heart of the design.
In addition, the product portfolio has been restructured to simplify the purchasing process through a three-tiered system – Perfect Read full story ›
Source: The Drum
Industry News