National housing association Affinity Sutton has rolled out a new visual identity to raise awareness of its Shared Ownership offering, which helps people take their first steps on the property ladder.
The association has 57,000 properties across over 120 local authorities in England, but due to the low awareness and confusing terminology surrounding the shared ownership market, potential house buyers often don’t understand which product is suited to them or how shared ownership actually works.
As a result Affinity Sutton tasked 999 Design with creating a recognisable visual identity to inform, educate and motivate would-be home owners. The identity also had Read full story ›
Source: The Drum
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