Isreal-based Perion Networks has announced the purchase of rich media advertising outfit Undertone for the sum of $180m, in a deal that signifies that video advertising outfits were one of the hottest properties for those on the hunt for ad tech outfits in 2015.
The deal was announced earlier today December 1, with the purchase further signifying the ongoing consolidation in the ad tech sector – a trend that has carried on from 2014, and one that has seen companies in the programmatic sector seek to further their wares in both mobile and video.
JMP Securities advised on the Read full story ›
Source: The Drum
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