Although blogging remains a highly effective tool in business marketing, it may be a far more influential tool going forward as personal blogging is on the way out and blogging for business is more prominent and more sophisticated.
After surveying over 1,000 bloggers, a report published by Orbit Media Studios, notes that bloggers are now more client focused and spending up to six hours on one post, and writing longer form content (up to 1,500 words) and more editors are involved in the process. With the current emphasis on native content and content enrichment, those surveyed said they were publishing Read full story ›
Source: The Drum
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