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Sodastream anti-sugar campaign uses life size sugar statues to raise awareness

on Dec 1, 2015 | 0 comments

By Tony Connelly

Drinks brand Sodastream has launched an awareness campaign intended to highlight the amount of sugar in fizzy drinks with the help of food artist, Jacqui Kelly, who carved statues out of sugar.

As part of National Sugar Awareness Week (30 November – 6 December) the home carbonation system maker enlisted the help of Kelly to highlight the amount of sugar people are currently consuming in the UK and the importance of drinking plenty of water.

The 7ft tall statues of a young girl, a teenage boy and a male adult were made using the total amount of sugar from fizzy drinks consumed Read full story ›

Source: The Drum