As branding and lead generation remain top priorities for marketing B2B, the business-based social California-based company LinkedIn has stepped up its game. With a stated goal of becoming a true media company and a business hub, LinkedIn may become the benchmark B2B marketers need as it continues to grow in its appeal and proven track record. To date, LinkedIn remains the “only platform that the majority of B2B marketers consider to be effective,” according to the Content Marketing Institute, quoted in a report entitled “The Sophisticated Marketers Guide to LinkedIn.”
One area that is gaining ground for B2B users is Read full story ›
Source: The Drum
Industry News