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The Co-operative Food takes a dig at the ‘glitz’ of its rivals as it launches emotive Christmas TV ad

on Dec 2, 2015 | 0 comments

By Thomas Hobbs

With the tagline ‘Discover a little more this Christmas’ and the sound of Ravel’s ‘Bolero’, the 60-second ad, created by Leo Burnett London, centers around two young men looking for ice for their drinks as they host a Christmas party.

Due to the icy conditions outside, their elderly neighbor is unable to leave the house so the young man buys the pensioner treats from his local co-op including stilton and smoked salmon.

Two ads, in 60 and 30-second formats, will be supported by shorter video spots across TV and online channels that focus on the elderly man enjoying the random act of Read full story ›

Source: Marketing Week