Video viewing is switching from being TV dominated to being split between live TV, on demand, laptops, tablets and smartphones.
Although the UK is not as far along this journey as other markets – with this year’s AdReaction video study showing that 62 per cent of people watch a daily average of more than three hours video viewing on TV compared to an even split globally – all marketers need to adjust their thinking.
The range of digital options extends every day. Twitter’s decision to add full screen in app viewing this week is simply another option in an increasingly Read full story ›
Source: The Drum
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