Star Wars: The Force Awakens is not even in cinemas yet, but it is already smashing records.
The film, which opens on 17 December, sold a record 200,000-plus tickets in the UK within 24 hours of going on sale in October. By the end of November, it had broken all known records for advance ticket sales in the US, generating more than $50m (£33m) a month prior to its release. No wonder the bookies have slashed their odds on the film overtaking Avatar to become the highest grossing of all time.
It is also likely The Force Awakens will represent the biggest Read full story ›
Source: Marketing Week
Industry News
