As of November this year, The Sun’s digital content is available to read for free. The reason for its disappearance seems simple – the newspaper wants more people to read and share its content.
“While it [the subscription model] was successful on one level and generated 225,000 subscribers, there wasn’t enough scale from an advertising point of view,” News UK’s commercial chief Dominic Carter told Marketing Week.
When The Sun’s content was behind the paywall, the brand took the opportunity to track what its readers liked and didn’t like, and to experiment with their social media behaviour. As a result, it found Read full story ›
Source: Marketing Week
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