TalkTalk and Unilever are among the launch clients for a new venture from The&Partnership rooted in the rise of influencers across YouTube, Instagram, Facebook and Twitter.
Called The&Collective, the WPP-backed division will look to partner brands with vloggers, bloggers and artists to help them better reach the much-sought after millennial audience.
TalkTalk, which already pumps its creative work through the agency, is among the brands to have already taken advantage of social influencers, signing up YouTubers like Jake Boys to take part in its ‘Talk Heads’ X-Factor idents.
“We’ve seen through campaigns like our X Factor sponsorships what an increasingly powerful role social Read full story ›
Source: The Drum
Industry News