By Mairi Clark

There is a famous Monty Python sketch entitled “The Philosopher’s Football Match” that depicts a football match between well-known Greek and German philosophers. The punchline is that as soon as the game starts, rather than attempting to kick the ball into their opponent’s net the distinguished philosophers wander around the pitch pondering and theorizing whilst a bemused Franz Beckenbauer (the only genuine footballer on the pitch) looks on.

Those of us that have worked in digital marketing for long enough know that at times our own industry can reflect “The Philosopher’s Football Match,” with lots of theorizing and debate, but often Read full story ›

Source: The Drum