By Laurie Fullerton

Environmental awareness and best practices are key selling points in B2B marketing, and when a Canadian company hoping to break into the U.S. market wins awards, it is important to note that a campaign is clearly working well for the company’s overall objectives.

Cascades is the fourth-largest largest tissue paper manufacturer in North America, producing paper hand towels, paper towels, bathroom tissue, facial tissue, napkins and wipers, and also designing dispensers for its tissue products.

This week, it was awared the EnviroLys award in Quebec, Canada and was named the most responsible organization by Quebecers for a fifth consecutive Read full story ›

Source: The Drum