By Thomas Hobbs
According to research by Millward Brown, viewers found the ad, which sees the likes of Kermit and Miss Piggy promoting the brand’s new Giant Crumpet product, the most engaging as it scored consistently highly across 12 categories.
The ad scored highest on involvement (whether the ad made the viewer feel a part of it), with its score of 7.16 out of 10, well above the average of 4.53. It also scored highest on branding (4.5 out of 5) and on persuasion (3.5/5) – the ability to persuade consumers to buy.
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Source: Marketing Week
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