The sixth and final episode of Everything You Need to Know – About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.
In a world of programmatic, real-time bidding, big data, social, mobile and video, agency structures are being forced to change to keep pace.
The episode discusses how the move from a media-centric experience to a cross-device, consumer-centric journey requires a different type of agency.
It is the last episode in a series that has covered every aspect of programmatic advertising, from private marketplaces and optimsation to video advertising.
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Source: The Drum
Industry News