Seemingly always one step ahead, Michael Kors was the first brand to make use of Instagram’s advertising function in 2013. It bucked the trend again earlier this year when it revealed it was to be first out of the gate with the platform’s new Marquee video ad feature, and it looks like the risk has paid off.
In September, Instagram scaled up its advertising business to implement a “seamless backend” so marketers could use it in tandem with sister company Facebook.
Michael Kors rose to the challenge, taking to the image sharing site to raise the profile of Read full story ›
Source: The Drum
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