The AOP’s publishing alliance Symmachia is slated for a January launch date with display and video the first products to be sold.
Symmachia – the Ancient Greek word for alliance – was first announced in March this year, and is formed of some of the UK’s premium publishers including Dennis Publishing, Telegraph Media Group and Time Inc.
Revealing the news at The Drum’s Programmatic Punch event in London yesterday (8 December) Julia Smith, consultant at AOP UK said that Symmachia has an “eight phase plan” product release that will see display and video inventory rolled out first, closely followed by Read full story ›
Source: The Drum
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