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Unilever shifts focus to customer-owned data in bid to boost trust

on Dec 9, 2015 | 0 comments

By Lucy Tesseras

unilever brands

Shawn O’Neal, vice-president of global data and marketing analytics at Unilever highlighted three trends that are going to change marketing and its relationship with data next year during the CtrlShift Personal Information Economy conference yesterday (8 December).

First is the introduction of the EU’s long awaited General Data Protection Regulation (GDPR), which becomes law in early 2016. Second is the impact this will have on “anxiety and people’s desire to have their own data and their own way”.

Thirdly he highlighted the rise of ad blocking, “which on top of the other two trends completely shifts the way in which media Read full story ›

Source: Marketing Week